Anthony Barnes&#039; Wordpress Blog

http://barnes-ecommerce.com

This is a press release which I have recently published about my business. I hope it may be of interest to someone.

“Earn insane profits with the highest paid profession and industry in the world! Read on and allow me to explain how.”

“You should be taking advantage of the greatest convergence of international business trends in history, which are happening right this minute!” says Global Cash Flow Media consultant, Anthony Barnes. “With the amazing explosion in the home based business sector, the incredible growth in Affiliate / Referral marketing programs, along with the ever increasing growth of the internet and it’s inherent marketing potential, your timing couldn’t be better.”

Unfortunately though, starting an online home based business is just a dream for most people. But according to Entrepreneur Magazine, $427 billion is generated by the home based business sector each year. That’s more than Chrysler, Ford and General Motors put together! The US Bureau of Labour Statistics estimates that there are now over 18.3 million home based businesses in the United States. A recent IDC survey indicates that the average income from home based businesses is $63,000 per year.

And according to the Small Business Administration, (SBA) 53% of small businesses in the US today are home based businesses. All fantastic reasons to launch yourself into this booming industry today!

Anthony Barnes, Managing Director of Barnes-Ecommerce.com, encourages and helps those locked into the 9 to 5 grind, to free themselves and to start-up their own home based business. “Owning and running a home based online business is an incredibly attractive proposition. And in most cases, less than $5000 is required to get yourself up and running,” says Barnes.

Additionally, a survey of home business operators, done by Home Office Computing Magazine found that:

-98% are happier working from home.

-96% would recommend working from home.

-88% would never return to the corporate world.

“In January 2005, 2564 large layoffs occurred in the US, affecting 239,454 workers. With the down turn in the global economy and with the online population currently at around 700 million people, now is the perfect time to start taking advantage of these huge numbers and secure YOUR future prosperity” says Barnes.

For further information on how you can get started with your own home based business, visit one of the Barnes-Ecommerce websites today!

Company Information;

Barnes Ecommerce

Emu Plains NSW 2750

Australia.

Phone: 61 404 270 960

Mon,08,08 Posted by anthony1966 | AffiliateMarketingInternetProgram | AffiliateMarketingInternetProgram work from home cash, wealth income revenue fortune training tuition | No Comments Yet

Using A Press Release For Free Publicity

Product publicity is the “secret pathway” to business success

everyone wants. In simple terms, product publicity is a kind of

advertising that costs you nothing, yet brings in the orders for

you.

Regardless of what kind of business you are operating, you

should want, and strive for, as much publicity for your business

and your products or services, as possible. After all, it’s

“free advertising” that is essential to the growth of your

business. However, your publicity efforts should be well

thought out, and pre-planned for maximum results.

The first, and basic form of obtaining publicity is through what

is known as the press or news release. This is generally a one

page story about your business, your product/service or an

event/happening related to your business that is about to, or

has recently occurred. These publicity stories are generally

“shot-gunned” to all the various media: local newspapers, radio

and TV, and trade publications.

Problem number one is getting the people to whom you’ve sent

these publicity stories, to use them – publish or broadcast

them. And this leads us back to the “right way ” of writing

them and sending them in.

In every case, send a short cover letter addressed to the person

you want your material to be considered by. This means that

you send your story to the city editor of the newspapers; the

news directors of the radio and TV stations; and the managing

editors of the various trade publications. It will do you no

good whatsoever, to send your material to the advertising,

circulation or business managers – describing how you’re a

long-time advertiser, subscriber or listener. The most

important thing is that you make contact with the person who has

the final say as to what is to be published or broadcast, and at

the bottom line – this person’s use of your material will

somehow make him a “hero” to his or her readers, viewers or

listeners.

The cover letter should be a short note. Go to a paper supplier

- tell him you want a hundred or so sheets of good bond paper -

8 1/2 by 11 preferably in a pastel colour such as blue or ivory

- and that you want this paper cut into quarters, giving you a

grand total of 400 sheets of note paper. “From the desk of…”

note sheets are too elaborate until the people you’re contacting

get to know you – first time around, and until they use your

material, don’t use these semi-formal note sheets.

On this note sheet, begin with the date across the top – skip a

couple of spaces and then quickly tell the recipient of the

note that the attached material is new and should be of real

interest to his or her readers, viewers or listeners. We advise our

dealers and distributors of MONEY MAKING MAGIC – our regular

publication for serious wealth builders and extra income seekers

- to send the following note to the editors and news directors

of the media in their areas:

“Here’s something that ’s new, and for a change, truly helpful,

to people trying to cope with inflation – the soaring costs of

living – and those engaged in building extra income businesses

of their own. This should be of real value – interest – to your

readers. Please take a look – any questions, or if you need

more info, give me a call at: (503) 666-5824…” Then, of

course, you skip about four spaces, type your name, your

business name, and your address – sign your name above where

you’ve typed it, and staple this note in the upper right hand

corner of your news release. This note should be typed and

double-spaced.

So now, you’ve got a cover letter, and you know who to send it

to. Type up one such note and take it to a near-by

quick-print shop. Have them copy the note 4 times, paste these

4-copies onto one sheet of paper, print 50 to 100 copies, and

cut the paper into individual notes, all for less that $10. Do

not try to save money by photo-copying or Xeroxing – a

photo-copy is a photo-copy is a photo-copy, and will not do the

job for you…

Now you need the actual publicity release, which also must be

“properly” written if you expect it to be used by the media.

Above all else, there’s a proper form or style to use, plus the

fact that it must be typed, double-spaced, and short – about a

half page in total length.

About an inch from the top of the paper, with an inch and a half

margin on each side of the paper; from the left hand margin,

type in all capital letters: PRESS RELEASE: Then, underline

these words. Immediately following the colon, but not in all

capital letters, put in the date. Always set the date forward

by at least one day after the day you intend to mail the release.

On the same line, but on the right hand side of the page, and in

all capital letters, write the words, FOR FURTHER INFORMATION:

Underline this, and immediately below, but not in all capital

letters, type your name – your phone number – and your address.

Skip a couple of spaces, then in all capital letters – centred

between the margins – type a story headline, and underline it.

Skip a couple of spaces, and from the left hand margin, all in

capital letters, type the words, FOR IMMEDIATE RELEASE: From

there on, it’s the news or publicity story itself.

You can write the headline before the story, and then a story to

fit the headline – or the story before the headline, and then a

headline to fit the story – either way, it’s basically the same

as writing a space ad or a sales letter. You attract attention

and interest with the headline and fill in the details with your

story.

Here’s an example of the headlines we use on publicity blurbs

for MONEY MAKING MAGIC:

HELP IN MAKING ENDS MEET

NEW PUBLICATION FOR EXTRA INCOME SEEKERS

Notice how we continue to sell or involve the editor – His or her

readers are always looking for better ways to make ends meet,

and he/she specifically interested as to what our promise

involves… He/she wants his/her readers to “think well” of him/her for

enlightening them with this source of help, so he/she reads into the

story to find out who, what and how.

Suffice it to say that your headline, and the story you present

to the editor, must sell him/her on the benefits of your product or

service to his/her readers. Unless it specifically does this, he/she

will not use it. You must sell the first person receiving your

materials. Keep this fact uppermost in your mind as you write

it. The person you send your press or publicity release to,

must quickly see and understand how your product or service will

benefit his/her readers – thereby making him/her a hero to them – and

he/she must be assured it will do what you promise in your headline.

Come right to the point and say your product is lower in price,

more convenient to use or in what way your product or service is

useful to the people in general. It’s also a good idea to

include a complimentary sample of your product or an opportunity

for him to sample your services.

Remember, the editors receiving your information are fully aware

of your purposes – Free Advertising! They are not in the least

interested in you or your credentials – If you’ve sold them on

the benefits of your business to their readers, and they want

background details, they’ll call you. That’s why you list your

telephone number and address.

These people are busy people. They have not got the time nor

the interest in reading about your trials and tribulations or

plans for the future. They want only “a flag” that alerts them

to something new and of probable real interest to their readers.

Sell the editor first. Convince him/her that you’ve found the

better mousetrap. Show him/her that your product or service – that

your business – fills a need and/or will interest a large

segment of his/her readers, his/her viewers or listeners.

When an editor uses your publicity release, always follow-up

with a short thank you note. Never, but never send a publicity

release to an editor and then call or write demanding to know

why he/she didn’t use it, use it as you wrote it, or only gave you a

quick mention. Do this once, and that particular media will

“round-file” any further material received from you, unopened!

If your first effort is not used, then you should review the

story itself; perhaps write it from a different angle; make

sure you’re sending it to the proper person – and try again!

As stated earlier, these people are busy, with hundreds of

publicity releases passing across their desks every day – They

only have so much space or time – therefore, your material has

to stand out and in some way, fit with the information they -

the editors – want to pass along to their readers, viewers or

listeners. Regardless of your business, product, or service,

you must build your press release – write it – around that

particular angle or feature that makes it beneficial or interest

to the readers, viewer or listeners of the media you want to run

your press release. Without this special ingredient, you’re

lost before you begin!

The timing of your press release is always important. Try to

associate your press release with current events in the news. A

story on job lay-offs and increased unemployment carried in the

newspapers, on TV and radio would prompt us to get a publicity

release out to all the media on the help and opportunity offered

by MONEY MAKING MAGIC! Say there’s a deluge of chain letters

and pyramid schemes making the round – the media picks up on it

and attempts to warn the people to beware… Within 5 days, we

would get a publicity release out, explaining the availability

of our report on chain letters and pyramid schemes – a report

that explains everything from A to Z – who’re the winners and

who’re the real losers.

There’s another kind of timing also to keep in mind…

Publication deadlines. For best results, always try to time it

so your material reaches the editor in time for the Sunday

paper. This is because that’s when the papers have their

greatest circulation; the most space is available and the

people, the most time to read the paper.

For articles you’d like to appear in the Sunday paper, you’ll

generally have to get your release in at least nine days prior

to the date of publication. If you’re in doubt, call and ask

about the deadline date.

IN SUMMARY:

Choose the media most likely to carry your press release.

Select those that carry similar write-ups on a regular basis.

Always use a cover letter of some kind. It pays to call ahead

to find out the name of the person you should be sending your

press release to.

Use the proper press release form, complete with a headline that

will interest the man deciding whether or not to use your item.

Be sure your press release is letter perfect – no typo’s or

misspelled words – and don’t photo-copy – always have each

letter or press release individually typed or printed.

When your item is used, send a thank you note or call the editor

on the phone and thank him/her for using your press release.

Never, but never call or write an editor demanding to know why

he/she didn’t use your press release, why he had it rewritten or cut

it short – just try, and try again!

Tue,07,08 Posted by anthony1966 | AffiliateMarketingInternetProgram | AffiliateMarketingInternetProgram work from home cash, wealth income revenue fortune training tuition | No Comments Yet

The Secrets Of Online Marketing

You probably already use the Online World for many things.

Whether you use it for entertainment, research, sending E-mail

to friends and family, or just discussing numerous subject

topics with others.

Of all the things you can do online, there is one that you

should definitely know how to do. MARKET ANY BUSINESS ONLINE!

That’s right, with the power of the Online World to reach

millions of people, Online Marketing is definitely an awesome

tool that no business should be without. Just because of the

simple fact alone that advertising is practically FREE. The

ability to get the results of thousands of dollars in free

publicity is practically unheard of in business today. Only

recently have more and more people figured out how to utilize

the ever exploding Online World to market their business

efforts.

Think about it, there is probably no business in existence that

could not benefit from free publicity! And the fact that

properly utilizing free advertising raises net profits to

unbelievable levels! Using any or all of the major online

services, or the INTERNET, can help you market your business

efforts.

Let’s start with plain-old advertising. On America Online, for

example, they will let you place classified advertisements for

FREE! They have a variety of classifications to choose from. By

placing these small free ads you can generate some very quality

leads that can turn into sales. Or if you are a really good

marketer you could sell something straight from your free ad.

Wouldn’t that be something, using the actual free ad to do all

of the selling.

The other services offer free advertising from time to time.

When they do charge for classified ads it is usually very

inexpensive, and still a great deal considering how many people

those ads can reach. When you place any advertisements you

should always “code” your ads. This means put something in each

individual ad that will tell you, if you get any business from

it, which ad it came from. This way, you will probably find

that some sections are better producers than others, and you

will want to concentrate on these sections and not the ones that

weren’t making any money.

To code an ad you could make them request a certain “report” on

more information. You should give each report a different code

for each ad. Such as: “ask for report #1tv” , this way you

would know that this request came from the ad in the televisions

for sale category, and so forth. If they send you an order

straight from the ad, make them give you an order #, which would

be different for each ad. THE MAJORITY OF PEOPLE WHO

ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!!

THIS IS A MAJOR MARKETING MISTAKE!!!

By not tracking exactly which ads are making money, they are

wasting their time by continually placing ads in “loser”

categories. The actual code can be anything you want to assign

to it. ALWAYS keep track of every ad you place. Make a note of

what it said, where and when it was placed. You will be

pleasantly surprised when you analyse your “ad data” and see

some positive trends developing. Just repeat these trends and

it will help you to make more money!

How would you like to find a name list of several hundred (or

even thousand) people who might be interested in the particular

product or service you are selling based on their jobs or

interests? Wouldn’t that be great!? Well, you can! And the

Online Services supply this service as a part of your regular

membership.

This little unknown tool is called the “Member Directory!” You

can do searches in the directory for other users with certain

characteristics. For example, if you were selling fishing

equipment, you could do a search by “fishing.” All of the people

that were registered in the directory and had listed fishing as

one of their hobbies would show up on that search list. You

could now send each one of those people an e-mail message

telling them about your product or service, it’s just like using

a mailing list, but you have no postage! (*Make sure you check

with your Online service to see if they allow unsolicited

E-mail.)

You can also get the names of several prospects by doing some

“browsing” in the different topic forums. Using the earlier

example of looking for people who fish, you could look under

sports until you found a discussion on fishing. You could then

take note of the users’ names that were participating in the

discussions. You could do the same thing on the INTERNET with

one of the many newsgroup topics that they have.

The bottom line is that you “test” and record the results of

your Online Marketing efforts. Then just repeat the steps that

are making you money and expand on them to reach more people.

Doing simple research on the Internet. The Internet has several

mailing lists that are dedicated to marketing on the Internet.

You will also find hundreds of articles on the World Wide Web.

By searching one of the WWW search engines like WebCrawler you

can find all the information you can read. Use search strings

such as: “online marketing”, “internet advertising”, “selling

online”, and so on.

You can also find many books on the subject at your local

bookstore or being advertised online.

Tue,07,08 Posted by anthony1966 | AffiliateMarketingInternetProgram | AffiliateMarketingInternetProgram work from home cash, wealth income revenue fortune training tuition | No Comments Yet

The Secrets Of Free Advertising

Advertise Your Business For Free! Here Are Some Ideas.

The opportunities for getting free advertising for your product

or services are limited only by your own imagination and

energies. There are so many proven ways of promoting your

objectives without cost that it literally boggles the mind just

to think of listing them.

One way is to write an article relative to your particular

expertise and submit it to all the publications and media dealing

in the dissemination of related information. In other words,

become your own publicity and sales promotions writer. Get the

word out; establish yourself as an expert in your field, and

“tag-along” everything you write with a quick note listing your

address for a catalogue, dealership opportunity, or more

information.

Another really good way is by becoming a guest on as many of the

radio and television talk shows or interview type programs as

possible. Actually, this is much easier to bring about than most

people realize. Write a letter to the producer of these programs,

then follow up with an in-person visit or telephone call. Your initial

contact should emphasize that your product or service would be of

interest to the listeners or viewers of the program–perhaps even

saving them time and money.

Other ways of getting free or very inexpensive exposure include

the posting of advertising circulars on all free bulletin boards

in your area, especially the coin-operated laundries, grocery

stores, and beauty and barber shops. Don’t discount the idea of

handing out circulars to all the shoppers in busy shopping

centres’ and malls, especially on weekends. You can also enlist the

aid of the middle school students in your area to had out

circulars door-to-door.

Some of the more routine methods include having a promotional ad

relative to your product or service printed on the front or back

of your envelopes at the time you have them printed with your

return address.

Be sure to check all the publications that carry the kind of

advertising you need. Many mail order publications just getting

started offer unusually low rates to first-time advertisers; a

free-of-charge insertion of your ad when you pay for an order to

run three issues or more; or special seasonal ad space at greatly

reduced rates. And there are a number of publications that will

give you Per Inquiry (PI) space–arrangement where all orders

come in to the publication, they take a commission from each

order, and then forward the orders on to you for fulfilment.

Many publications will give you a contract for space. In this

arrangement you send them your ad, and they hold it until they

have unsold space, and then at a price that’s always one third or

less the regular price for the space need, insert your ad. Along

these lines, be sure to check in with the suburban neighbourhood

newspapers.

If you send out or publish any kind of catalogue or ad sheet, get

in touch will all the other publishers and inquire about the

possibilities of exchange advertising. They run your ad in their

publication in exchange for your running an ad for them of

comparable size in yours.

Finally, there’s nothing in the world that beats the low cost and

tremendous exposure you get when you advertise a free offer.

Simply run an ad offering a free report of interest to most

people— a simple one page report with a “tag-line” inviting the

readers to send money for more information, with a full page

advertisement for your book or other product on the backside. Ask

for a self-addressed stamped envelope, and depending on the

appeal for your report and circulation of the publication in

which your ad appears, you could easily be inundated with

responses!

The trick here, of course, is to convert all these responses, or

a large percentage of them, into sales. This is done via the

“tag-line,” which issues an invitation to the reader to send for

more information, and the full page ad on the back of the report,

and other offers you include with the complete package you send

back to them. As mentioned at the beginning of this report, it’s

just a matter of unleashing your imagination. Do that, and you

have a powerful force working for you that can help you reach

your goals.

Tue,07,08 Posted by anthony1966 | AffiliateMarketingInternetProgram | AffiliateMarketingInternetProgram work from home cash, wealth income revenue fortune training tuition | No Comments Yet

Thanks For Your Interest & The Kind Comments

Recently I have been writing and submitting article here on WordPress. I am quite suprised and very humbled that;

a] people have been reading these articles and

b] I have received a number of comments, most of which have been very kind.

As such I wanted to thank everyone who has read my articles and bothered to comment. It’s very encouraging to see such a great sense of community alive and well here at WordPress. And better still, in our particular field of business and marketing.

For anyone who is interested, I have another 15 articles published on my website. There are also 20 ebooks available for download. All are in regard to business, sales, marketing and online business. Please note that there is material on my site directly related to my personal business interests. I do not want to force this upon anyone who is not interested, so please note before entering.

There is a particularly inspiring article which I posted this morning titled “Secrets Of The Richest People”. If you could do with some inspiration, please read this article - http://www.affiliatemarketinginternetprogram.com/article15.html

Best wishes,

Anthony Barnes.